… An exception to this might be Argentina “Consumer tastes in Argentina are more closely related to those of Europeans than its Latin American peers and Buenos Aires has long been considered the Paris of South America” notes Diego Del Rio, Founder of DELRIO Consultora based in Buenos Aires, interviewed for this article. According to Del Rio, the men’s market in luxury fashion is greater than the women’s which should not be the case, but Argentina is lacking in most of the brands. In Brazil, for example, 58 percent of luxury consumers are women (McKinsey 2012)…
NOTA COMPLETA: CCP LUXURY
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